Intent to Sell: Marketing the Genre Novel
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One of the hottest marketing tips for is to add chatbots to your marketing plan. Just like search habits are changing, so are the ways people want to communicate. Messenger apps are now more popular than social networks, showing the rise in chatbot popularity. Chatbots allow consumers to communicate via artificial intelligence to find out more information about your book, ask questions, and even purchase your book with just a few clicks.
Authors can use chatbots to:. Consider creating chatbots to meet readers where they are and communicate in the way they prefer. Are you concerned about your own data privacy? The answer is yes! And so is everyone else, including your current fans and potential readers.
With the digital age comes easy access to digital information that has, unfortunately, led to an increase in hacks and security breaches. When you are collecting readers' personal information to build your target lists, be sure to use reputable platforms that take security seriously. Cheap shortcuts can lead to hackers getting their hands on personal information about consumer habits that aren't meant to be shared. It's your responsibility to carefully collect, store, use, and protect the information you receive about your readers through your marketing processes.
Remember to communicate how seriously you take that responsibility to your readers any place you ask for their information. Transparency earns trust. Don't even share email addresses without express permission and post a disclaimer on your author website that you do not sell or share this information. When you think about how to market books, your first thought might be to go big or go home. But in it might be better to think less is more. Consider reaching out to a micro-influencer - someone with a small but active following who promotes specific products and brands to their audience.
Micro-influencers use the same concept as influencer marketing, but on a smaller scale to produce more authentic engagement. They are typically individuals who have cultivated a dedicated and active social following. Considering the competition from big publishing houses, who sometimes even pay to have their books placed strategically in national bookstore chains, the value of a skilled micro-influencer can do wonders for authors. Create a detailed outline of the entire eBook. Map everything out, from the introduction to the concluding paragraph.
Look to the best selling books in your niche for inspiration and advice on structure and organization. You should have a thorough outline detailing the style, tone and content of each chapter. I use the program Scrivener to map this out.
- Qualitative Interviewing: The Art of Hearing Data.
- Publisher Description.
Each chapter has a beginning, middle, and end like a magazine article. Each of them should be independently self-sufficient. This makes the book easier for me to write if I hit a block… and it makes the book easier to read. I can write chapters out of order, and readers can consume them out of order.
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If you want to write the book yourself, as Tim would have it, there are a few things you can do to sharpen your skills:. Storytelling is a craft, and like any other craft, it too can be mastered with practice. Learn from fellow self-published authors. Eisler recommends the blog of novelist J. Konrath , who has been self-publishing since and recording his experiences on the blog. Learn from the masters: the likes of Stephen King, Nicholas Sparks, and Robert Ludlum have spent a lifetime perfecting their craft.
Comb through their novels diligently. See how they create tension, withhold information to create suspense, and write dialogues. The more you read, the better you will become at grasping the essence of a good novel. Create a writing schedule and stick to it. Set aside at least an hour or two for writing each day. This is the hardest part about writing a successful novel, simply because it requires discipline and commitment. This means they either go to be really late — I do my best work between 11pm-5am — or they wake up really early.
Ask them difficult questions: What is their prior experience with writing eBooks? What mistakes have they made, professionally and creatively? I like them. Of course, all people have strengths and weaknesses. If you had to choose theirs, what would they be? If they pass the above, give them your detailed brief and outline in full. The more information your writer has, the better the finished product will be.
Intent to Sell: Marketing the Genre Novel, by Jeffrey Marks
Consider payment on a chapter-by-chapter basis until a strong working relationship is established. Last but not least, have them sign a Non-Disclosure Agreement. Converting a. Amazon itself has a comprehensive guide on formatting a book for Kindle. Amazon has a comprehensive guide to building a book for Kindle that covers every aspect of formatting — creating front matter, table of contents, etc. This is a free eBook that can be downloaded here. Never judge a book by its cover, they say. On Amazon, however, your cover will go a long way towards setting you apart from the self-published pap that usually litters the Kindle store.
Think like an app designer choosing an icon for the iPhone. If you must cut corners and design the cover yourself, I recommend keeping things simple: grab a high quality image from Shutterstock that echoes the generic conventions of your niche and write your book title in an appropriate font.
Pro tip: Fonts, like images in a cover, echo the established values of a genre. Fonts in romance novels are usually florid, while those in thrillers and weight loss books are more contemporary. Make sure that you use fonts that adhere to genre conventions.
Cheap: Set up a competition on 99designs to crowdsource your eBook cover. OR, hire an established, experienced book cover designer. You can easily find a ton of these on sites like AuthorSupport or Damonza. Marketing is what separates the successful Kindle publishers from the also-rans who hug the bottom of the sales charts.
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Self-publishing essentially inverts the traditional publishing model, where publishers publish the book, then get the media to drum up enthusiasm before the public can pass it along through word-of-mouth. Self-published authors must do this entire process in reverse: they must get people interested in their books before they actually publish the book on Amazon.
It requires building relationships with your readers and establishing a sense of community by leveraging social media. In the mids, at the height of his literary prowess, Stephen King started writing books under the pseudonym of Richard Bachman. For amateur authors, this translates into maintaining a consistent author profile across multiple media properties.
Select a good picture and make sure you use it on all author-related websites, including your blog, social media, and Amazon Author Central more on this below.
It is ; you have no excuses for not running a blog. It is free and downright easy with software like WordPress.
The 4-Hour Workweek blog built using WordPress was started as a platform to promote a book and foster a community. Today, the blog and its readership are arguably more valuable than the book itself.
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Share advice and tips related to your niche. Be as educative, informative, and creative as you can be. This 4-Hour Workweek blog is a good model to imitate. Check out this hideous mess , the earliest version of this blog. What you do on your Facebook page and Twitter page should be intended to benefit your friends and followers.
A foundation in conventional and Internet marketing can go a long way in helping you make Kindle sales. Eisler recommends four books on marketing to the aspiring author:. Recruiting and training evangelists with the power of social media is something any writer intent on commercial success should do.
Price is a major advantage self-published authors have over published authors. It is also a good idea to give away your book for free initially to jump start sales. If the product is good enough, it will spread through word of mouth and you can alter the list price accordingly. The book description is important for telling the readers what to expect in the book. This is where you put your blurb and review snippets from bloggers.
Look at books in the Amazon Top to see how they capture reader attention and write their blurbs. Gathering positive reviews will go a long way in pushing your eBook towards the bestseller charts. Your best bet is to leverage your existing relationships with your Twitter followers, blog readers, friends, and relatives to get positive reviews. It also helps to create narrative arcs that span several books something that can be done with non-fiction as well to keep readers coming back for more.